The Art Of Storytelling
Apply the art of storytelling to the business world and create compelling presentations
The ability to move an audience through a compelling presentation is an important skill to have for all professionals. However, not all situations, topics or audiences are right for a presentation. In these cases, an approach that is linked to the tradition of storytelling can help move the audience and inspire thinking. This course teaches professionals the art of storytelling for the business world.
- Adopting the mindset of an engaging storyteller.
- Understanding why, when and how to use storytelling.
- Crafting a story that creates authentic connection with the audience.
- Bringing a story to life through structure and the use of theatrical emphasis.
- Telling the story using room dynamics, visual support and timing.
- Supporting the story using physical and verbal presence.
I. THE ART OF STORYTELLING – MINDSET + SKILL SET
- Effective storytellers open new avenues of thinking for their audience.
- The art of storytelling is mastered through mindset + skill set.
- Mindset: Preparation, Authenticity and Accessibility.
- Skill Set: Clarity of Thought and Expression.
- Workshop: In small groups, participants will each share a brief story.
II. CLARITY OF THOUGHT – STORYTELLING FOUNDATIONS
- Differentiating between storytelling and presenting, and when to use each.
- Being vulnerable: Through storytelling, our audience learns something about us.
- The Story Spine: Using a traditional structure to create your tale.
- Theatrical emphasis: Devices to draw attention and build tension.
- Workshop: Participants will each identify a story they want to tell, the reason for telling it, and what lesson the audience will take from it.
III. CLARITY OF THOUGHT – CRAFTING YOUR STORY
- Tell me who is who: The characters and what perspective to speak from.
- The body: Developing the elements of the story spine and establishing flow.
- Setting the tone: Blending language, sentence length and theatrical emphasis.
- Trimming it down: Removing any excess that may distract or lose the audience.
- Workshop: Using the story spine, participants will craft a short tale.
IV. CLARITY OF EXPRESSION – TELLING YOUR STORY
- Supporting the theatrical elements of your story through presence.
- Foundations of physical presence: eye contact, gestures and expression.
- Foundations of verbal presence: pace, volume, emphasis and tone.
- Telling your story: movement, room dynamics, visual support and timing
- Workshop: Participants will deliver their story to the group twice. Each participant will be videoed, receive feedback and their video will be shared with them post-session for ongoing development.
V. CLOSING THE SESSION
- Building your cadence – a daily effort.