Writing With Impact
Build your fundamental writing skills to build a relationship with your audiences from emails to proposals
Writing is one of the most important forms of communication in the business world, yet often receives the least training. Strong writing does more than inform the audience about a topic, it builds a relationship with them. Specifically, while excellent verbal and physical communication skills are important, they must also be supported by writing that engages. In short, consistency across different forms of communication is key to developing effective relationships. This course covers the fundamentals of crafting email, proposals, reports and PowerPoints.
- Adopting the mindset of an impactful writer.
- Recognizing the link between writing, relationships and driving outcomes.
- Understanding the foundations of effective business writing.
- Influencing through email.
- Influencing through proposals and reports.
- Influencing through PowerPoint.
I. WRITING WITH IMPACT – MINDSET + SKILL SET
- The stakes are high: Every written communication impacts perception.
- Writing with impact is achieved through mindset + skill set.
- Mindset: Accessibility.
- Skill Set: Clarity of Thought and Expression.
- Workshop: Participants will discuss daily barriers to effective writing.
II. CLARITY OF THOUGHT – WRITING FOUNDATIONS
- Setting the tone: Writing conversationally.
- Economy of expression: Sentence and paragraph length.
- Typographical emphasis: When to use devices to draw attention.
- Workshop: Participants will edit a document to improve its readability.
III. CLARITY OF EXPRESSION – EMAIL
- Beyond the data: Effective emails establish you with your audience.
- Email etiquette and using attachments effectively.
- Using structure for short, medium and long-form emails.
- Workshop: Participants will edit an email to improve its effectiveness.
IV. CLARITY OF EXPRESSION – PROPOSALS + REPORTS
- Knowing the end-user: Understanding what the document is meant to achieve.
- Format: Knowing what writing style guide to use.
- Ensuring that your work will be read: Structure and length.
- Workshop: Participants will edit a section of a report to improve clarity.
V. CLARITY OF EXPRESSION – POWERPOINT
- The principles of when and how to use PowerPoint.
- Choosing a format: Presentation vs Visual Memo.
- Slide progression, structure, use of graphics and length.
- Using visual and horizontal thinking to tell the story.
- Workshop: Participants will edit a PowerPoint to improve its utility.
VI. CLOSING THE SESSION
- Building your cadence – a daily effort.